Welcome to The Games Room Company

We are a family-owned business established in 1964 with customer centric values...

Alexander has had over 25 years’ experience in the gaming and music industry (formerly running his family’s commercial games business), while Creative Director Olivia was a protégé of Chester Jones, the renowned London Interior Designer. Alexander has used his experience to diversify the company’s main activity to manufacturing and supplying vintage and contemporary games. Our long history has placed us uniquely as specialists in the rare and whimsical with a keen eye on quality and service.

A little history...

Our company was founded in 1962 but our history stretches back to just after the Second World War. Shortly after its end, Alexander’s father Reginald started dealing with the United States Air force by supplying pool tables, gaming machines, jukeboxes and Coke machines to their military bases in Great Britain. From there, Reginald created a prosperous games and music business that became the major supplier to public houses owned by traditional family breweries like Courage, Young’s, Fuller Smith and Turner, Greene King, Hall and Woodhouse and many others.

When Alexander took over pubs were moving towards screen-based entertainment and he was quick to see the writing on the wall, swiftly steering the company towards a very different sort of clientele.Today, we work internationally and list many interior designers, CEOs, and celebrities among our clients, many of whom are seeking the kind of high end bespoke pieces which have become the company’s trademark.

A free consultation and planning service

A free consultation and planning service comes as standard, so whether it’s a games area for a hotel or simply a pool table for a back room, why not take advantage of our experience to see what can be achieved?

We regularly take on commissions from hotel groups, offices and communal work spaces, and we are a favoured supplier to the hospitality industry, both at home and around the world. Much of our business comes from referrals and we like to think that this tells its own story. We see ourselves very much as a centre of excellence, where specialised craftsmen and technicians come together under one roof with their individual skill sets to help keep the past alive.

We want to be different

We are passionate about quality and service so everything we sell is covered by a one-year parts & labour warranty anywhere in the UK. If your product develops a fault within a year of purchase, our qualified technicians will identify and repair the problem free of charge. We don’t use sub-contractors or outside assistance, preferring instead to use our own internally trained staff. Our showroom also houses our own workshop, so we can be sure that the job is done properly. This service is extended to our international customers and we only ask for a contribution towards our airline and travel costs.

Who are we

Alexander Walder-Smith
CEO

Our CEO and principal salesman, there is no greater source of games room wisdom than Alexander. With over twenty-five years’ experience in the industry, he began his learning early, absorbing knowledge during his childhood as his father ran the family business. He then became an apprentice in his early twenties. Now the face of the Games Room Company, he can be found at all its exhibitions throughout the year, and presenting the vimeo channel. His favourite product is the Rock-Ola Vinyl 45 Bubbler, he loves it so much he bought the company!

Bob Brinklow
Chief Marketing Officer

Bob is our Chief Marketing Officer with 30 years’ experience within the retail sector, as well as a history of growing online businesses, the most significant scaling a start-up to £15m revenues. Previously eCommerce Director for a listed company he has gained experience with marketplaces and global markets. Bob is very hands-on and is responsible for the overall marketing strategy, social media and all things digital. His favourite product is the Vendo 81 Coca-Cola machine. When not in the office you might see him watching his beloved Luton FC!

Stephen Turner
Finance Director

Stephen is a very experienced Head of Finance, specialising in start-up and scale-up companies. Having worked in the furniture, children's clothing, desktop vacuum-former and soft drinks sectors, Stephen brings a wealth of diverse experience to the Games Room. He joined us in September 2019. His favourite product is the Fusion Pool Diner, and is currently planning how to fit one into his house. He can often be found playing pool or pinball in the showroom before starting work! Outside of work Stephen is a music-obsessive and vinyl record collector.

Malcolm Sanders
Head of Special Projects

Malcolm brings a wealth of experience to the Games Room and heads up our special projects looking after blue chip clients, businesses and architects as well as all enquires relating to bespoke products. This is a hugely important part of our business that requires meticulous planning and project management. Malcolm has published a children’s book and is a successful photographer with many works in print around the world. Malcolms favourite product is the Brunswick Centennial.

Olivia Walder-Smith
Creative Director

Olivia is the foremost authority on all things interiors. Graduating with a degree in Interior Design, she quickly became a protégé of Chester Jones, a noted expert in the industry. Now Olivia has turned her hand to games rooms, and provides a guiding hand to the company’s domestic and overseas ventures. The fruits of much of her work can be seen in our portfolio. She has a keen eye for vintage pinballs, demonstrating a particular preference (and skill) for the Captain Fantastic Pinball.

John O'Boyle
Operations

John is the company’s Operation’s Manager. With decades of experience behind him, he is the mastermind of moving our stock, always thinking ahead to avoid difficulties or damage. His chirpy Irish wit keeps up morale in the meticulous process of moving, packing or restoring our vast inventory. He’s currently employing this logistics expertise to (wistfully) size up his own home for his favourite product the vintage Vendo-81 Coca-Cola machine, one day he would love to own one!

Henrietta Walder-Smith
Events & New Business

After graduating from Leiths, Henrietta set up her own successful catering business and worked with acclaimed party planner Henry Bonas.  Working part time for the Games Room Company she brings her events experience to Goodwood and Decorex as well as assisting with new business.  A keen advocate to get the tech-savvy generation playing social games as a family – her favourite is table tennis and pool; she also believes a jukebox is the magic ingredient to any party at home. Her favourite being the Rock-Ola Bubbler.

Mark Russell
Senior Engineer

Mark’s credentials are extensive, having been operating as a technical engineer for several years in telecoms and digital television. Twelve years ago, he decided to turn his talents to more retro forms of entertainment and has been with the company ever since. A leading expert and foremost engineer for many of our products, there is almost nothing he can’t fix. He is particularly fond of the miniature ‘ride-on’ Lotus and has been known to hop in occasionally, pretending he’s on the Formula One grid. He reserves a special affection for the AMI Continental, which he knows inside out, and is keen collector of rare dinky toys.

Paul Thornley
Senior Engineer

Paul over 20 years experience restoring and repairing jukeboxes and is a valuable member of the team. A diligent engineer with a love for jukeboxes.

Adrianna Baran
Accounts

Adrianna joined us as Financial Controller in April 2018. With a BSc specialising in Banking and Financial Advisory from Lazarski University in Warsaw and several years experience working across an array of industries. 

Outside of the office Adrianna likes to work out, enjoys reading and traveling to understand new cultures. Her favourite product is the AMI I jukebox.

Claire Zerafa
Sales Executive

With over 30 years of experience working in the diamond jewellery business and television industry, Claire has transferred her sales and customer service skills to The Games Room Company.   When she is not in the showroom or at exhibitions, Claire can be found at the local gym on a cross trainer!

Claire's favourite product?  It’s got to be the fabulous 1958 AMI I jukebox

Dawn Adams
Sales Executive

Graduating with a BA Honours in Fine Art, Dawns' background in design makes her especially invaluable during restorations, as she delicately re-applies the vintage scenes and characters of many of our oldest products. Knowledgeable, friendly and helpful and very experienced. She harbours a great fondness for retro games, especially the platinum multigame, released on the year of her birth.

Steven Edison
Engineer

Steven has recently joined us with over 30 years experience including 20 as a field service engineer in the gaming industry. A hands on engineer with extensive experience in both pinball and jukebox restoration. His favourite product is the Rock-Ola Bubbler in black!

John Pegram
French Polisher

John is a  a specialist in French Polishing and Antique Restoration and has over 30 years' experience.

Phil Stocker
Testing and Quality Control

Phil has a 20 year career in direct mail and recently joined us to assist in testing products and quality control, making sure our customers products reach them as they should. A keen gym goer and qualified swimming instructor, Phil likes to keep himself in shape when he is not in the office. His favourite product is the handmade Lancaster Shuffleboard.

Piotr Durak

Piotr joined us in May 2020 and is originally from Poland, he studied mechanics and has a keen interest to persue a career in engineering, he is helping with product testing and vintage restorations. When not at work Piotr likes to workout in the gym. His favourite product is the AMI jukebox.

Christopher Cathles
Engineer