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Exceptional games and Jukeboxes since 1962

1950s Victor C-31 Coca-Cola Bar


A rare and highly collectible product, the vintage Coke Bar is a perfect encapsulation of everything that's great about the brand. The trademark bright red colour is offset by polished chrome, and the bar is stamped with the world-famous logo. Its manufacturers, Victor, quickly became famous for producing uniquely-themed counter coolers, and the C-31 is one of a limited range of Coca-Cola styled bars that they were commissioned to produce in the 1950s. This example example has been lovingly restored inside and out, and has been adapted to run on a UK power supply.


The Victor Products Corporation of Maryland started out as a commercial refrigeration manufacturer in the 1920s. They became well known for producing their uniquely styled, yet functional counter coolers. Victor built a series of these for the Coca-Cola Company that included one, two, three and four-door styles. The C-31 offered here is the 3-door version, with a capacity of 756 bottles of chilled Coca-Cola. The bottles were placed in the cooler horizontally, positioned on top of each other in alternating directions so that they fitted together like a puzzle. The roll-top style doors can be pushed up out of the way to access the bottles below and a dark grey laminate countertop with chromed edging extends along the whole length of the cooler, providing a generous surface for serving your chilled beverages. There are two built-in bottle openers with cap catchers and all four sides are embossed with Coca-Cola logos.


The C-31 functions as a fully-operational fridge, chilling its contents to the optimum drinking temperature of 4°C. Of course there's no obligation to store coke in your vintage Coca-Cola bar since wine, champagne, or vodka can all be chilled in the C-31's inimitable style!


The Victor C-31 is far more than a bar – it is an iconic rarity embodying the social side of the legendary beverage; an excellent representative for a drink to be enjoyed with friends.


Our history with these machines stretches back over half a century – our founder, Reginald Waldersmith, was installing them on US Air Force bases back in the 1950s, not long after their manufacture. Being a relatively new invention at the time put the Coke Machines in unrivalled demand, and Reginald himself was known to occasionally share a drink with the GIs. We’ve been selling these machines since 1962, so know a thing or two about our products! Our showroom will gladly assist you on any questions you may have before or after you purchase any Games Room Company equipment.

  • Dimensions: (H) 100cm x (W) 200cm x (D) 75cm
  • Made in the USA
  • Year of Manufacture: c1950
  • Completely original product
  • Restored to concourse condition
  • Fully functioning fridge
  • Three sliding doors allow access to contents
  • Capacity for over 700 bottles
  • Converted to work on British power supply
  • Free UK delivery
  • Please see here for further delivery information & exceptions
  • Please contact us for an international shipping quotation
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