As both the managing director and the principal salesman, there is no greater source of games room wisdom than Alexander. With over twenty-five years’ experience in the industry, he began his learning early, absorbing knowledge during his childhood as his father ran the family business. He then became an apprentice in his early twenties. Now the face of the Games Room Company, he can be found at all its exhibitions throughout the year, and presenting its many online videos. His favourite product is the Rock-Ola Bubbler, and his status as its official UK dealer proudly attests to his expertise on it.
Bob has recently joined the business as Chief Marketing Officer with 30 years’ experience within the retail sector, as well as a history of growing online businesses, within multiple sectors, the most significant scaling a start-up to £15m revenues. He has also gained a lot of experience with online marketplaces and international expansion into APAC and European markets. Bob is very hands-on and is responsible for the overall marketing strategy for the Games Room and broader strategic projects. His favourite product is the Pure Foosball Table by Toulet. When not in the office you might see him watching his beloved Luton Town Football Club or perhaps scrambling his way around the golf course!
OLIVIA WALDER-SMITH – CREATIVE DIRECTOR
Olivia is the foremost authority on all things interiors. Graduating with a degree in Interior Design, she quickly became a protégé of Chester Jones, a noted expert in the industry. Now Olivia has turned her hand to games rooms, and provides a guiding hand to the company’s domestic and overseas ventures. The fruits of much of her work can be seen in our portfolio. She has a keen eye for vintage pinballs, demonstrating a particular preference (and skill) for the Captain Fantastic Pinball Machine.
DAWN ADAMS – SALES AND EVENTS
Dawn has been working as Alexander’s Executive Assistant for the past four years. Graduating with a BA Honours in Fine Art, her background in design makes her especially invaluable during restorations, as she delicately re-applies the vintage scenes and characters of many of our oldest products. Knowledgeable, friendly and helpful, she is often to be found on Games Room Company stands at such prestigious events as the Goodwood Revival, Decorex and the Ideal Home Show. She harbours a great fondness for retro games, especially the platinum multigame, released on the year of her birth.
JOHN O’BOYLE – OPERATIONS
John is the company’s Operation’s Manager. With decades of experience behind him, he is the mastermind of moving our stock, always thinking ahead to avoid difficulties or damage. His chirpy Irish wit keeps up morale in the meticulous process of moving, packing or restoring our vast inventory. He’s currently employing this logistics expertise to (wistfully) size up his own home for his favourite product – a vintage Vendo-81 Coke machine.
MARK RUSSELL – SENIOR ENGINEER
Mark’s credentials are extensive, having been operating as a technical engineer for several years in telecoms and digital television. Twelve years ago, he decided to turn his talents to more retro forms of entertainment and has been with the company ever since. A leading expert and foremost engineer for many of our products, there is almost nothing he can’t fix. He is particularly fond of the miniature ‘ride-on’ Lotus and has been known to hop in occasionally, pretending he’s on the Formula One grid. He reserves a special affection for the AMI Continental, which he knows inside out, and is keen collector of rare dinky toys.
MALCOLM SANDERS – SPECIAL PROJECTS
Malcolm has been working closely with us for the last couple of years, not only assisting with the company’s promotional material but also looking after our Special Projects, which with the burgeoning interest in bespoke products and installations has become an increasingly important part of our business. A published children’s author and successful photographer with many works in print around the world, Malcolm also has over 15 years’ Photoshop experience and his creativity is proving an invaluable asset to the company.
HENRIETTA WALDER-SMITH – EVENTS AND NEW BUSINESS
After graduating from Leiths, Henrietta set up her own successful catering business and worked with acclaimed party planner Henry Bonas. Working part time for the Games Room Company she brings her events experience to Goodwood and Decorex as well as assisting with new business. A keen advocate to get the tech-savvy generation playing social games as a family – her favourite is table tennis and pool; she also believes a jukebox is the magic ingredient to any party at home.
CHARLES STREET FCCA – FINANCE DIRECTOR
After leaving a firm of Chartered Accountants 15 years ago, spent two years commuting to the Mediterranean and Asia for the SgT Group (Hong Kong), setting up from scratch an integrated accounts / management information system. Since then he has gained extensive experience across many industries, turning around or building companies, and has proved himself an invaluable member of The Games Room Company Team.