This beautifully framed advertisement forms part of the classic Heineken beer campaign which started in the early '70s.

'Heineken Refreshes the Parts Other Beers Cannot Reach’ was written by Terry Lovelock in 1973, when he was a copywriter at the Collett Dickenson Pearce ad agency. It was a golden time in British advertising, and CDP was at its peak. Led by Frank Lowe, CDP set a benchmark for creativity in ads. 

As with so many advertising slogans, the expression is now part of everyday speech even though Heineken themselves stopped using it in the late '90s. It even received royal approval in the early '90s, when Prince Charles pronounced in a book on watercolours that “painting transports me into another dimension which, quite literally, refreshes parts of the soul which other activities can’t reach”. Advertising accolades rarely come higher.

This is a classic piece of British advertising culture, and we feel we've done it justice here by adding a wide cream mount, museum quality glass,  and a simple elegant black wood frame.