This stunning Gulf sign dates from the 1950’s and at 6’ wide is a real showstopper. We recently acquired this fabulous piece in the USA, where it would originally have hung outside a dealership.
Gulf Oil was a major global company from the 1900s to the mid 1980s, when it merged with Standard Oil of California and re-branded as Chevron. Motorsports fans will be familiar with the signature orange and blue colour scheme, which first appeared on the track when Gulf sponsored the John Wyer Automotive team in the 1960s. It was initially associated with the Ford GT40 but was perhaps best known for the iconic Porsche 917 Le Mans racers which came a little later. Much of its popularity can be attributed to the fact that in the 1971 film, ‘Le Mans’, Steve McQueen’s character Michael Delaney drives for the Gulf team.
As a result of McQueen's increasing popularity following his death and the undoubted appeal of the cool Heuer Monaco which he wore in the film, Tag Heuer released a limited edition of the watch with the Gulf logo and trademark colour scheme. In the same era Gulf Oil also sponsored Team McLaren, further underlining their commitment to motor racing and forever associating their brand with the sport.
Here at the Games Room Company we’ve long been aware of this association, and as long term exhibitors at Goodwood’s automotive spectaculars we even decided to paint our 2015 stand in the Gulf colours!